GOOD HOPE FM - It's all good
We created a print campaign for Good Hope FM a local radio station in Cape Town. Targeting local business to advertise on the radio, we developed the concept around the idea that the sound waves pulsating out of Good Hope FM's logo would encompass all the suburbs.
GOOD HOPE FM
Connecting Cape Town.
Connecting Cape Town.
We created a print campaign for Good Hope FM a local radio station in Cape Town. Targeting local business to advertise on the radio, we developed the concept around the idea that the sound waves pulsating out of Good Hope FM's logo would encompass all the suburbs.
The yellow pages symbolise all the suburbs that form part of their listenership and the soundwaves would connect the suburbs together, therefore Good Hope FM
would reach all ears in these areas.
The pages were hand-carved and special care was taken to ensure that the rings
touched the most prominent suburbs.
