adidas - AdiVan
Working with Stretch Experiential Marketing, we implemented the digital component to an adidas activation. The adiVan is a mobile pop-up store which travels across South Africa and used for brand awareness and as a selling tool at key events such as rugby games, football tournaments and at Virgin Active Health Clubs. We built the adiVan touchscreen app, which allows users to go on a journey to find their ideal shoe, and along the way select relevant running routes.
Working with Stretch Experiential Marketing, we implemented the digital component to an adidas activation. The adiVan is a mobile pop-up store which travels across South Africa and used for brand awareness and as a selling tool at key events such as rugby games,
football tournaments and at Virgin Active Health Clubs.
We built the adiVan touchscreen app, which allows users to go on a journey to find their ideal shoe, and along the way select relevant running routes.
The home screen where users can navigate to view content of the app.
Data capturing was a key component of this activation.
All users sign up to the 3Stripes communication platform.
Users can also view the latest product videos on offer!
