WINDHOEK LAGER's - Bigest,Boldest, Namibian Adventure
The campaign was conceptualised around Windhoek Lager's tag line of: 'Keep it real". A Landrover would go to one lucky winner as well as a Namibian adventure holiday for him and two friend. So we created Windhoek Lager's biggest boldest Namibian adventure.
We created a promotional campaign that drove product sales for Windhoek Lager during a period that is traditionally associated with low volume sales.
The campaign was conceptualised around Windhoek Lager's tag line of: 'Keep it real". A Landrover would go to one lucky winner as well as a Namibian adventure holiday for him and two friend. So we created Windhoek Lager's biggest boldest Namibian adventure.
But that’s not all the winner's adventure would be recorded as he criss-crossed the Namibian desert in search of his prise (the Landrover)…
The campaign was conceptualised around Windhoek Lager's tag line of: 'Keep it real". A Landrover would go to one lucky winner as well as a Namibian adventure holiday for him and two friend. So we created Windhoek Lager's biggest boldest Namibian adventure.
But that’s not all the winner's adventure would be recorded as he criss-crossed the Namibian desert in search of his prise (the Landrover)…
that's how you keep it real.
Louis Gossett Junior says, 'keep it real'.
We travelled to Namibia to document this amazing desert experience. The final product was broadcast on Namibian TV.